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开头与结尾

  (一).开头的写法和一些技巧:

  1.开头:大多数商务英语写作的内容也由开头、中间、结尾三部分组成。常用的开头句写法:

  ①最好在第一句话中说出你的写作目的。如:We understand that you are exporters of nuts and should like to know if you can supply us with 5 tons of walnut meat by the end of October.

  ②将最能引起读者兴趣的内容放在开头,如:I'm pleased to tell you that your order will be delivered tomorrow.

  ③提及所涉及的商务事项。

  2.就开头的内容方面来讲,书信的开头可以涉及:

  ⑴ 书信去函的开头

  u询问

  u索价

  u求购

  u投诉

  u讯息

  u报忧

  u道歉

  u推荐

  ⑵复函的开头可以包括

  u函悉

  u歉意

  u谢绝

  u服务

  (二)书信结尾的措辞和语气

  1.结尾:

  写结尾句需注意以下几个地方:

  ④结尾句需具体,不要使用含糊、繁琐的词语或句式。

  ⑤在结尾处提出行动的要求。

  ⑥在结尾处做简要的总结,尤其在内容比较多的情况下。请比较下面两句话:

  a) We hope that we have made the above alternatives clear to you and that they may help you make your choice.

  b)To sum up, you can either put your money in a savings bank and receive 6 % annual interest or invest in common stocks for higher returns but also higher risk.

  2.就结尾的内容来讲,书信的结尾可以包括:

  (1)去函的结尾

  敦促:Having this input by JUNE 3 will enable us to maintain our schedule for…

  期待:Your advice would be welcome.

  致谢:Your prompt attention to this matter will be appreciated.

  协助:Shortly after I receive this information, I will be in touch with you>

  盼复:We look forward to hearing from you.

  联络:If you have any question, please call me at…

  等等……

  (2)复函结尾可以涉及:

  请求:Please indicate your acceptance of this employment by signing…and returning a copy…

  承诺:We want to ensure that you enjoy the highest standards of service.

  致歉:I apologize for the inconvenient.

  答谢:Thanks again for your cooperation.

  祝愿:I wish you every success in your important work.

  往来:We look forward to a very cordial relationship between our two organizations.


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