快速查题-ACCA英国注册会计师试题

 Which of the following statements is true of pricing? 

Which of the following conditions would need to be true for a price skimming policy to be sensible? 

 The following circumstances may arise in relation to the launch of a new product: 

(i) Demand is relatively inelastic. 

(ii) There are significant economies of scale.

 (iii) The firm wishes to discourage new entrants to the market. 

(iv) The product life cycle is particularly short. 

Which of the above circumstances favour a penetration pricing policy? 

 Which of the following statements regarding market penetration as a pricing strategy is/are correct? 

(1) It is useful if significant economies of scale can be achieved.

 (2) It is useful if demand for a product is highly elastic. 

Cost-based approaches to pricing take more account of the external environment than target costing. 

 Pricing based on mark-up per unit of limiting factor is particularly useful if an organisation is not working to full capacity. 

 A company currently sells a product for $40 and at this price, demand is 16,000 units per month. It has been estimated that for every $3 increase or reduction in the price, monthly demand will fall or increase by 2,000 units.  

What is the formula for the demand curve for this product? 

 Which of the following pricing policies is the most appropriate for a new product for which the price elasticity of demand is expected to be inelastic? 

 When is a market penetration pricing policy appropriate? 

This objective test question contains a question type which will only appear in a computer-based exam, but this question provides valuable practice for all students whichever version of the exam they are taking. 

While a drag and drop style question is impossible to fully replicate within a paper based medium, some questions of this style have been included for completeness. 

A brand new game is about to be launched.  The game is unique and can only be played on the Star2000 gaming console, another one of the businesses products. 

Which of the following pricing strategies could be used to price the game?  Students are entitled to a small discount. 

Drag the correct options into the box below: 

 Penetration pricing

  Price skimming

  Complimentary product pricing

  Product line pricing

  Price discrimination

  Variable production cost + %